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Company Background

Inner Beauty was established at the year 2010 and officially opened on the date 6 August 2010. The company is located at Kota Kinabalu, Sabah at Luyang area. Due to the location of the company, which is mainly visited by women customers, the owners have decided to specialize to sell only brassieres instead of general women clothing. Inner beauty is a partnership business owned by three partners, Michelle Cheah and her parents. However, Michelle Cheah who is one of the partners is the one who fully in charge of the company’s managements and operations. Inner Beauty is a company selling undergarment, particularly brassieres. The company also offers garments such as tube, legging, pyjamas, belt, and vest. However, it does not offer males’ undergarments but only specialized in females’ undergarments. Inner Beauty does not produce its own undergarments but acts as a distributor of items from other companies. It obtains the stocks mainly from China and peninsular Malaysia, especially Kuala Lumpur.